Mercedes-Benz USA Partners with Dreamfield to Sign Brand Ambassadors for EQS Launch

The partnership will connect college athletes with opportunities to promote the all-new Mercedes EQS electric sedan.

Mercedes-Benz USA is looking to work with college althletes to promote the launch of its new EQS line of electric luxury vehicles.

Athletes that currently have a profile on Dreamfield will have the chance to be invited to work with Mercedes-Benz as brand ambassadors.

Marketing campaigns featuring the vehicles and athletes will take place across the county, from Los Angeles to New York, Chicago to Miami.

As one of the most recognized brands in the world, Mercedes-Benz is looked to as an innovator not only in the car industry but also throughout the business world. 

Their early adoption of NIL marketing sends a clear signal about the legitimacy and appeal of college athletes.

"Working together with one of the most recognizable brands on the planet, one most synonymous with luxury, was what we had always envisioned when we created Dreamfield to connect with college athletes” said Luis Pardillo, CEO of Dreamfield Sports. 

“To say we're excited to now offer Mercedes Benz, a premier global brand, to our athletes is an understatement."

The EQS campaign provides a showcase for female and male athletes across a wide array of schools and athletic programs. 

NIL isn’t just for players from Top 25 football programs, it is truly a way for any athlete to build their brand and find success.

Athletes can create a profile by downloading the Dreamfield app.